What to know about advertising rates Accurate Data: If you have a business phone, your business (most likely) already has some sort of data on these sites. You should “claim your listing” to ensure that your listing (or business profile page) has accurate, up-to-date data. Your Reputation: Your free listing or business profile page may contain ratings and reviews of your products or services from your customers. You should monitor the ratings and reviews that appear on these sites so that you can engage with your customers. These ratings and reviews might be visible only on these websites and not available on the search engines, such as Google. Again, not all ratings and reviews are visible through search engines, but your potential customers may see them. These sites provide you, as the business owner, an opportunity to respond to both the positive and negative feedback. Consistency: This list of Top Ten sites will help you ensure the consistency of your company’s data across the Internet. Data aggregators and search engines may gather, pass and display erroneous information if customers or consumer users provide incorrect data for your business. By claiming your free listings on these Top Ten sites, you ensure that your data is accurate and consistent on other sites and other digital platforms as well. Advertising – a mass media approach to promotion-advertising rates Outdoor Business directories Magazines / newspapers TV / cinema Radio Newsagent windows Sales promotion – price / money related communications-advertising rates Coupons Discounts Competitions Loyalty incentives Public relations – using the press to your advantage-advertising rates Press launches PR events Press releases Personal selling – one to one communication with a potential buyer-advertising rates Salesmen Experiential marketing Dealer or showroom sales activities Exhibitions Trade shows Direct marketing – taking the message directly to the consumer-advertising rates Mail order catalogues Bulk mail Personalised letters Email Telemarketing Point of sale displays Packaging design Digital marketing – new channels are emerging constantly-advertising rates Company websites Social media applications such as Facebook or Twitter Blogging Mobile phone promotions using technology such as bluetooth YouTube E-commerce