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Germany ads: Dimensions for Segmenting Consumer Markets

Dimensions for Segmenting Consumer Markets   As discussed earlier, people in consumer markets buy for their own, personal non-business use, thus segmentation dimensions for this…

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Learn Internet and New Consumer Processes in Germany ?

A consumer process is a collection of tasks or steps that a consumer goes through to achieve a goal, usually the satisfaction of a need….

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The Seven Steps in the Marketing and advertising Process

  It is natural that people in different situations define marketing differently. However, we will approach the definition of marketing by first learning about the…

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