Month: January 2016

Types Of Internet Advertisements can be used in Germany

An Internet advertisement is typically placed on the Web page of a Web site. (Novak et al., 1996) classify Web advertisement sites into three major categories: (1) sponsored content site such as Hotwired and ZD Net, (2) sponsored search agents and directories such as Yahoo!, Excite and InfoSeek, and (3) entry portal sites such as […]

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After loosing 2 world wars , How did Germany become one of the richest country in the world ?

Germany is centrally situated in Europe, has access to the sea, and has great river connections. Germany can service markets across Europe from its central location. Being the largest economy of Europe, Germany is one of the wealthiest European countries. It is a highly industrialized nation and has one of the best service sectors. It […]

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The Objectives of Advertising your business in Germany

What is advertising? It is a business, an art, an institution, and a cultural phenomenon.   The general public’s attitude toward advertising is ambivalent in that they like the individual ads while they hate advertising in general believing the profession to be glamorous while the morality of the industry are suspect.   Much of the […]

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How the market has changed since 2008 in Germany

The economic situation improved after the crisis of 2008/2009, in general lower unemployment rates and growing consumer confidence can be noticed.  Nevertheless rents only increased slightly, even below inflation, thus it is expected to see moderate rent increases in the future, in metropolitan areas at the strongest.  Regional differences remain strong, especially eastern […]

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How to looking for a Job in Germany ?

Germany has one of the lowest unemployment rates in the EU at just 6.4 percent (www.destatis.de December 2014) and in some parts of southern Germany, such as Bavaria (where you’ll find Munich), the unemployment rate is significantly lower. A study by the German Federal Institution for Population Research showed that a third of non-EU migrants […]

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How is the E commerce market Growth in Germany ?

GREATEST E-COMMERCE CUSTOMER POTENTIAL WITHIN EUROPE With more than 51 million (94 percent of internet users aged 14+) digital consumers in 2014, Germany enjoys the greatest e-commerce customer potential within Europe – making it the clear continental leader. Beyond Europe, only China, Japan and the USA record higher digital consumer numbers. The A.T. Kearney’s Global […]

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ONLINE CONSUMER BEHAVIOR in Germany

ONLINE CONSUMER BEHAVIOR BIGGEST ONLINE MARKET IN EUROPE As the biggest market in Europe in terms of population, internet use and total purchasing power levels, Germany offers major opportunities for international companies looking to participate in the domestic market. With 56 million people (79 percent of the population aged 14 years of age or older) […]

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Online advertising in Germany

The market for online advertising has grown rapidly in recent years. By the year 2008 classic display advertising captured a share of close to 5% of total advertising expenditure in Germany. Together with expenditure on keyword advertising, a total of EUR 2.25 bn was spent on online advertising in 2008. Growth in online advertising in […]

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